Brand Identity

Overview

Complete brand identity system for a sustainable fashion startup. Includes logo design, color palette, typography, and comprehensive brand guidelines.

The Challenge

Develop a distinctive brand identity that communicates sustainability values while appealing to a modern, environmentally conscious audience.

Our Solution

Created a minimalist logo incorporating organic shapes, developed a calming color palette inspired by nature, and established detailed brand guidelines.

Results

Brand successfully launched with 50k social media followers in 3 months, consistent brand recognition across all touchpoints, and strong market positioning.